It may not be official yet, but it's pretty much all but guaranteed; Grand Theft Auto 6 is going to cost $80, at the least. There's a chance it may even cost more, if we're being honest.
Nintendo paved the way, announcing an $80 price point for some Nintendo Switch 2 games, and Xbox followed suit, confirming that some first-party titles releasing later this year will also be priced at $80.
It's likely that Sony will soon do the same with its PS5 games, and soon thereafter, just about every major video game publisher.
This may be only speculation, but it doesn't take a crystal ball to see where the gaming industry is headed. Between tariffs and the general increase in development costs, not to mention inflation, we've been headed towards a price increase for a while now.
Industry analysts and even video game enthusiasts have long predicted this day would come, but it doesn't make it any easier to digest. But whether we like it or not, $80 games are coming. And yes, that means Grand Theft Auto 6 will almost certainly cost at least $80. Some analysts have speculated that it could even cost $100.
While we've seen games priced at $100 before, it's mostly been Deluxe or Collector's Editions with things like future DLC or physical/digital bonuses thrown in to justify the price. Now we're talking about the possibility of the standard edition of GTA 6 costing $100. If that happens, expect the price of a Deluxe or Collector's Edition to reach $150 to $200. In fact, one Swedish retailer has already listed GTA 6 for over $100, although it's possible this was simply a placeholder and speculation based on industry trends.
For most games, this sounds crazy. For GTA 6, it's not only possible, it's very likely. That's mostly due to industry trends, the hype surrounding the game, and the associated development costs. It's rumored that GTA 6 is one of the most expensive games to ever be developed, without even factoring in marketing costs.
Take-Two Interactive is set to report its fourth quarter and fiscal year 2025 results in just a few weeks on Thursday, May 15th. It's possible that the earnings call could provide us with more insight into the status of Grand Theft Auto 6, including a possible release date announcement and pre-order/pricing details.
Take-Two had been sticking to a Fall 2025 release window for Grand Theft Auto 6, with some speculating that Gearbox moving up the release of Borderlands 4 was to make room for GTA 6 to launch in October. This theory was proven to be false today as Rockstar announced GTA 6 has been delayed and will now release in May 2026.
Would you still buy Grand Theft Auto 6 if it's priced at $80? What about $100?