McDonald’s is partnering with Xbox to celebrate the console brand’s 25th anniversary with a limited-time promotion that delivers exclusive in-game rewards across six major franchises. The collaboration is currently focused on the UK and Ireland and pairs digital unlocks with themed menu items inspired by Xbox games.
Unfortunately we do not have images or videos of the rewards yet, however we do know what they are. Customers who participate through the McDonald’s app will be able to claim the following rewards:
- Halo: Campaign Evolved — Master Chief Armour
- Forza Horizon 6 — Car Voucher
- Fallout 76 — Sugar Bomb Bundle
- World of Warcraft — Red Hot Portable Bakery
- Overwatch — Kiriko Donut Break Emote
- Candy Crush Saga — Booster Bundle
The promotion is built around a series of "Side Missions" that tie real-world menu items to the digital rewards. McDonald’s has created food inspired by in-game items and flavors, giving fans a chance to try versions of things they have previously only seen on screen. Tim Kenward, SVP and chief marketing officer for McDonald’s UK and Ireland, highlighted the appeal of bringing those virtual foods into the real world and singled out the Fallout-inspired Blamco Cheesy Potato Bites as a personal favorite.
Exact details on how the rewards will be redeemed, including any purchase requirements or specific app challenges, are being rolled out through the McDonald’s app. Players in the UK and Ireland are encouraged to check the app for the latest information, daily deals, and the official start of the campaign.
The selection of games covers a broad range of Xbox and Microsoft titles, from the newly released Halo: Campaign Evolved and the upcoming Forza Horizon 6 to long-running live-service games like World of Warcraft, Fallout 76, and Overwatch, plus the evergreen Candy Crush Saga. The absence of a Gears of War reward has been noted by some fans, though that may simply reflect the timing relative to Gears of War: E-Day’s October launch.
Xbox’s 25th anniversary celebrations extend beyond this promotion. A free Xbox 25th anniversary badge is also available through the end of 2026 ahead of the official anniversary date in November. The McDonald’s collab adds a tangible, food-based component aimed at UK and Irish players.
For now the promotion remains region-locked. There has been no announcement of a wider international rollout. Fans outside the UK and Ireland will need to watch for any future expansions or similar campaigns in their markets.
The combination of themed menu items and exclusive digital cosmetics continues a growing trend of fast-food brands partnering with major game publishers for cross-promotions. In this case it gives Xbox players a low-effort way to grab a few free unlocks while marking 25 years of the platform. Keep an eye on the McDonald’s app in the UK and Ireland for the full details once the Side Missions go live.