Nvidia’s much-discussed DLSS 5 trailer is no longer available on YouTube after being blocked due to a copyright claim filed by Italian media company La7. The removal adds another layer of controversy to the already divisive AI upscaling technology announcement that premiered in March.
Gaming content creator NikTek first noticed the issue and reported that the official trailer, along with several other videos featuring the same footage, now displays a notice stating that La7 has blocked the content on copyright grounds. According to NikTek and multiple creators who replied to his post, La7 included a portion of the DLSS 5 trailer in one of its news segments and has since filed claims against any video using that same footage.
There is no public evidence that La7 is attempting to extort creators or misuse the system. However, the situation highlights how easily YouTube’s copyright strike process can be triggered, even when the original material belongs to another company. Nvidia itself has not commented on the takedown, and it remains unclear whether the company plans to re-upload the trailer or resolve the claim directly with La7.
The DLSS 5 trailer sparked significant debate when it was first released. Many viewers criticized the visuals as “AI slop,” arguing that the heavy reliance on AI upscaling produced unnatural artifacts and degraded image quality in certain scenarios. Others defended the technology, noting its potential to improve performance in demanding games while maintaining high frame rates.
Nvidia CEO Jensen Huang has emphasized that DLSS 5 is “very different than generative AI,” describing it as an advanced upscaling solution rather than a content-creation tool. Despite this clarification, the backlash has been widespread, with some gamers expressing concern about the long-term impact of AI-driven rendering on traditional graphical fidelity and artistic intent.
The trailer’s removal comes at a time when Nvidia is facing increased public scrutiny. The company currently holds over 90 percent of the PC GPU market, largely due to the AI boom of the 2020s, which has propelled it to become one of the world’s most valuable companies. That dominance has brought both massive success and heightened expectations from consumers and regulators alike.
YouTube’s automated copyright detection and strike system has long been a point of frustration for creators. False or overly broad claims are common, and the platform’s process often favors the claimant in the short term, requiring the affected party to file a counter-notice to restore content. In this case, the situation appears to stem from La7’s news segment rather than any direct dispute with Nvidia, but the end result is the same: legitimate footage is blocked across multiple channels.
This is not the first time high-profile tech announcements have run into copyright complications on YouTube. Similar issues have occurred with gameplay trailers, product reveals, and even gameplay footage when news outlets or third parties use portions of the material in their coverage.
For Nvidia, the takedown is an unwelcome distraction amid ongoing criticism of DLSS 5’s visual quality. While some industry figures, including Bethesda’s Todd Howard, have praised the technology for its performance benefits, a vocal portion of the gaming community remains skeptical about its impact on image fidelity and the broader direction of real-time rendering.
The company has not yet addressed the copyright issue publicly. It is possible that Nvidia will re-upload the trailer once the claim is resolved, or that La7 and Nvidia will reach an agreement behind the scenes. Until then, viewers interested in the DLSS 5 demonstration must rely on re-uploads or archived versions, many of which may also be at risk of removal.
The situation also serves as a reminder of how interconnected modern tech announcements have become with traditional media. A single news segment from an Italian broadcaster has now affected the visibility of Nvidia’s global marketing material, illustrating the speed and reach of digital content distribution.
As DLSS 5 continues to roll out in more games and receives further updates, Nvidia will likely face continued scrutiny over both its technical performance and the way it is presented to consumers. The trailer’s temporary disappearance adds an ironic twist to the conversation around AI in gaming: even a technology designed to enhance visuals can find itself obscured by real-world legal and platform issues.
For now, the DLSS 5 trailer remains unavailable on its original upload. Whether it returns soon or requires a new version depends on how quickly Nvidia and La7 resolve the copyright claim. In the meantime, the incident has sparked fresh discussions about YouTube’s copyright system and the challenges companies face when promoting cutting-edge technology in a highly connected media landscape.