Video game-themed hotels are headed to the United States, thanks to a new partnership between Atari and GSD Group.
The first location is slated to break ground later in 2020 in Phoenix, Arizona. Per the press release:
Atari, a trailblazer in the gaming industry, is pioneering an exciting new concept: a unique lodging experience combining the iconic brand with a one-of-a-kind video game-themed destination. Atari Hotels level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (Virtual and Augmented Reality). Select hotels will also feature state-of-the-art venues and studios to accommodate esports events.
In addition to Phoenix, additional hotels are planned for Las Vegas, Denver, Austin, Chicago, Seattle, San Francisco and San Jose. Select locations will also have state-of-the-art venues and studios to accommodate esports events.