The official Twitter page for NBA Live tweeted this out yesterday:
As one of the young rising talents in the NBA today at only 24 years old, Joel Embiid has also made a name for himself for his off-court antics, which would definitely add to his marketability. Here he is with his social media antics which has garnered quite some attention throughout the season, coupled with the well-documented attempts at Rihanna. The most definitive statement to his marketability of course being his place in the top 10 on NBA.com's Jersey Selling list, which is tallied each season.
Here's an official video from NBA on some of his best plays of the 2017-2018 season:
EA Sports NBA Live 19 releases on September 7th, 2018 for the Playstation 4 and Xbox One.