Borderlands 2 DLC Helps Shooter-Looter Sequel Hit 5 Million Units Shipped

Borderlands 2 DLC Helps Shooter-Looter Sequel Hit 5 Million Units Shipped

Borderlands 2 can consider itself a blockbuster thanks to shipping more than 5 million units, due in part to season pass and DLC

By NateBest - Nov 05, 2012 11:11 AM EST
Filed Under: Borderlands 2



A sequel to the 2009 breakout hit, Borderlands 2 released on September 18 to critical acclaim across the globe and currently has an average Metacritic score of 90. 2K and Gearbox Software have announced that, to date, more than 5 million units of Borderlands 2 have been sold-in to retailers worldwide, making it one of the most popular video games of the year. With the recent release of the all-new Mechromancer character class, the Captain Scarlett and her Pirate’s Booty add-on campaign, and three new add-on campaigns scheduled to release throughout the coming months, the shooting and looting mayhem continues to gain momentum.

“We’re thrilled with the momentum of Borderlands 2 and it’s really a testament to all the hard work that the team at 2K and Gearbox put in to make this a must play game,” said Christoph Hartmann, president of 2K. “The Borderlands series has never been more popular, and with continued support through substantial add-on campaigns, Borderlands 2 has cemented itself as one of the industry’s mega franchises.”




A fifth playable character class, Gaige, the Mechromancer, was released earlier this month and is free for members of the Premiere Club who pre-ordered Borderlands 2 from participating retailers. For those who are not members of the Premiere Club, Gaige is available for purchase separately for $9.99 (800 Microsoft points). Captain Scarlett and her Pirate’s Booty, the first add-on campaign content for Borderlands 2, was also released earlier this month and can be downloaded now by anyone who has purchased a Season Pass, or can be purchased individually for $9.99 (800 Microsoft points).

The Borderlands 2 Season Pass includes $39.96 of add-on content and is available for $29.99 (PlayStation Network) / 2400 Microsoft Points (Xbox LIVE) / $29.99 (PC). Once purchased, the Borderlands 2 Season Pass enables gamers to download all of the announced add-on content campaigns for free as they become commercially available on the PlayStation Network, Xbox LIVE and PC. All four add-on content campaigns are scheduled to be available by June 2013.

“The overwhelmingly positive response to Borderlands 2 from our fans has been incredible,” said Randy Pitchford, President of Gearbox Software. “Players have embraced Borderlands 2 as their next hobby with over 50 million interactions with Claptrap in the central town of Sanctuary and 12,000 real world years’ worth of time spent shooting and looting their way through Pandora! We are just getting started and have incredible momentum to improve and add to the game all the way through the holiday season and beyond. We can’t wait to show everyone what more we have in store for Borderlands 2.”


“The Borderlands franchise has redefined cooperative online gaming and the original game's ability to engage users years after its 2009 launch has been a guiding light for the rest of the industry,” said Jesse Divnich, VP of Insights & Analysis at research firm EEDAR. “Borderlands, has been able to achieve attach rates north of 25% when the industry average is 14% and we anticipate that downloadable expansion packs for Borderlands 2 will generate similar attachment rates.”




About Borderlands 2

Borderlands 2, sequel to the critically acclaimed and best selling role-playing-shooter hybrid, once again delivers its unique flavor, characters and addictive nonstop collaborative loot-shoot gameplay. As in the original game, Borderlands 2 features an openworld game environment, but this time around the world players experience is larger and packed with more depth at all levels. The game features an all-new cast of characters, skills, environments, enemies, weapons, and equipment that come together in a carefully crafted and connected story. Make new friends, arm them to the teeth and fight alongside them on a relentless quest for revenge and redemption through the undiscovered and unpredictable living world of Pandora.

Release Date: September 18, 2012
Publisher: Gearbox Software
Platforms: Xbox 360, PS3, PC
ESRB Rating: Mature

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