Electronic Arts Inc. announced yesterday that football fans across the country will have the opportunity to select the next cover athlete for the award-winning Madden NFL franchise. Beginning today and continuing through April 27, fans can participate in a bracket-style voting campaign on www.ESPN.com/MaddenVote and choose among 32 candidates (one representative from every NFL team) to appear on the cover of Madden NFL 12. Fans’ votes will determine which NFL players advance through the seeded bracket, culminating in the reveal of the Madden NFL 12 cover athlete on ESPN’s “SportsNation” on April 27.
Green Bay Packers quarterback and Super Bowl XLV MVP Aaron Rodgers, former Madden NFL cover athletes Drew Brees (quarterback, New Orleans Saints) and a wave of NFL stars including Michael Vick (quarterback, Philadelphia Eagles), Maurice Jones-Drew (running back, Jacksonville Jaguars), Adrian Peterson (running back, Minnesota Vikings) and Julius Peppers (defensive end, Chicago Bears) are among the 32 candidates.
“Whether it be from fans, media, agents, or even the players themselves, there’s never a shortage of opinions when it comes to the annual selection of the Madden NFL cover athlete,” said Anthony Stevenson, Senior Product Manager of EA SPORTS. “So this year we’re handing the keys over to the public. ESPN continues to be a tremendous partner of the Madden NFL franchise, and it makes perfect sense for ‘SportsNation’ to be the platform that gives fans the ultimate say in who graces the cover of Madden NFL 12.”
From March 21 – April 27, fans can log on to
www.ESPN.com/MaddenVote to vote daily for their favorite cover athlete candidate. Every Monday throughout the campaign, fans can tune in to ESPN’s “SportsNation” at 4pm Eastern Time for the latest voting results and see who will advance to the next round. Fans can also visit the Madden NFL Facebook page (
www.facebook.com/EASPORTSMaddenNFL) to fill out their own Madden NFL 12 cover athlete bracket to compete against their friends and co-workers for the chance to win a variety of prizes including Super Bowl tickets and copies of Madden NFL 12.