Kids that are skylander fans can now color and eat cereal with their favorite game. Today Activision Blizzard announced a partnership with General Mills and Crayola to bring a whole new experience to Skylanders fans everywhere.
Starting this month, fans in North America can start their mornings by playing an interactive version of the popular Skylanders Skystones mini-game via specially-marked Big G cereal boxes. Portal Masters also can be on the lookout for Skylanders Trap Team Crayola Color Alive! Starter Packs in April that will allow kids to bring their coloring to life. Additionally, new Valentine's Day and springtime Skylanders Trap Team toys also have been unveiled in anticipation of New York Toy Fair.
Beginning February 14, General Mills will bring the fan-favorite Skylanders Skystones game to select Big G cereal boxes, marking Activision's first entry into the cereal category. Available at participating retailers across North America, fans will find Skylanders Skystones packs inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese's Puffs, Trix, Lucky Charms and more while supplies last. There are four sets of Skylanders Skystones to collect, and each set contains 10 cards, two of which are ultra-powerful "boss" villain cards that will unlock exclusive content in the free Skylanders Collection Vault™ app. Skylanders Skystones is a popular head-to-head mini-game found in Skylanders Trap Team and other previous Skylanders games.
Additionally, special Crayola edition of the Skylanders Trap Team Starter Pack will be available on store shelves in early April 2015. The limited edition packaging will feature unique black and white line art of Skylanders characters for Portal Masters to color using Crayola's Magic Crayons included in the Starter Pack. Fans can then watch the characters come alive on their smartphones or tablets using Crayola's new Color Alive! 4D Experience augmented reality technology. This limited Starter Pack will be exclusively available at Toys"R"Us for the suggested retail price of $74.99 on Xbox 360 video game and entertainment system from Microsoft, Nintendo's Wii system, Nintendo's Wii U system, PlayStation 3 computer entertainment system and select iPad, Kindle Fire and Android tablets.
Fans also can enjoy their Skylanders characters in a new way with Crayola's Color Alive! Skylanders coloring book, available now for a limited time on store shelves nationwide. Children can activate the special Crayola 4D Experience through the Color Alive! app by aiming their mobile phone or tablet camera at the coloring page to bring their unique Skylanders drawings to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids also can interact and take photos with the coloring book characters. The Color Alive! app is available on iPad, Android and Windows smartphones and tablets, as well as iPod Touch.
In addition to the exciting new offerings from General Mills and Crayola, Activision is bringing several special edition toys to the Skylanders Trap Team roster. Just in time for Valentine's Day, Love Potion Pop Fizz - a wild-and-crazy, potion-brewing hero from Skylands - is available now and features a limited edition design both in-game and on the toy.
Parents looking for the perfect toys to include in Easter baskets can get their hands on the springtime editions of fully playable, pocket-sized Skylanders Minis toys, Power Punch Pet-Vac and Eggsellent Weeruptor. This year, Pet-Vac is aiming to break the all-time Skylander record for number of eggs collected, while Eggsellent Weeruptor has disguised himself as a candy-coated egg, having been chosen as the mascot in the Skylands Annual Dragon Egg Hunt. Lastly, Portal Masters can now use the new limited edition Earth Trap, inspired by the Easter Bunny, to trap Skylands' most notorious villains.