Halo 3 Takes The Top 1-Day Entertainment Record

Microsoft announced today that "Halo 3", the new exclusive game for the XBox 360, has officially become the biggest entertainment launch in history, earning an estimated $170 million in in the United States alone in the first 24 hours of being on the shelf.

By NateBest - Sep 26, 2007 12:09 AM EST
Filed Under: 3
Source: HolyFragger

That's right, Microsoft has achieved their goal of beeting out previous record holders like the movie "Spider-Man 3", and the new "Harry Potter and the Deathly Hollows" novel.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is "Halo 3" setting sales records, it’s also redefining entertainment.

Within the first 20 hours alone, we’ve seen more than a million Xbox LIVE members come online to play Halo 3 – that makes September 25 the most active Xbox LIVE gaming day in history."

More than 1.7 million copies of "Halo 3" were preordered in the United States before a single store opened its doors at midnight, Sept. 25, making this the fasting pre-selling game in history, surpassing the previous record-setting pre-sales of "Halo 2." Well beyond just a U.S. phenomenon, the launch of "Halo 3" was a worldwide celebration that released in 37 countries and available in 17 languages.

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