It has always been assumed that Niantic's hit mobile game Pokemon GO was one of the best games on mobile gaming. With its ability to immerse the player in the world of Pokemon and using the typically isolating act of using a cell phone in public to form a sense of community, the game has become one of the fastest-growing and earning apps ever.
With the COVID-19 pandemic creating a lot of anxiety globally, everyone was looking for some form of escape from the real world, and Pokemon GO was always there to make sure that there was something to do. Because of that, the monthly community events saw a huge output as people confided in one another and created a sense of togetherness.
What makes all of this so important from a business perspective is that as more people get into the game, the game's earnings rise; because of that, the folks over at Sensor Tower have confirmed that the game has officially surpassed $4 billion in total earnings ($4.2 Billion exactly) and saw its highest-earning year, this year, with $1 Billion!
Whatever Pokemon GO has been doing, it would definitely be beneficial to keep doing it! Make sure to stay tuned for more Pokemon news, and don't forget to share your thoughts on the news and infographic found below in the comments!
Pokémon Go is a free smartphone app that combines gaming with the real world. The game uses location tracking and mapping technology to create an 'augmented reality' where players catch and train Pokémon characters in real locations.
Pokemon GO is available for free on the App Store and Google Play!