Niantic did a splendid job with Pokemon Go because it has raked in millions of dollars since its inception. In the first month, the game earned $300 million, so can they pull off a similar thing but with a different game that is not Pokemon? Of course not.
Harry Potter: Wizards Unite is the newest game from Niantic, and after a month on the marketplace, the game has only managed to earn $12 million, which is 30-times less than what Pokemon Go made in its first month. It's clear that Harry Potter doesn't have the same appeal as Pokemon in terms of gaming, but that number is still very low.
Not only that, but Pokemon Go had over 180 million downloads in its first month, while the new Harry Potter game could only amass 15 million.
Now, the Harry Potter franchise is a bigger brand name than Pokemon, therefore, Niantic does have enough time to convince fans from all over the world to download and play this new game.
"Harry Potter's a bigger franchise in terms of global awareness and fanbase than Pokémon was, so there's huge potential there," according to Niantic’s CEO, John Hanke. "It's one of the only big franchises that has more female than male fans.
"When you look at Star Wars or Avengers or IP like that, they tend to skew male. Harry Potter is the only one that really pulls against that."