The MCU is an all-encompassing shared world, but DC Studios' plans for the DCU actually appear even more ambitious than Marvel Studios' massive slate of projects.
As well as delivering movies, TV shows and animated projects that all take place within the same world with the same actors, James Gunn and Peter Safran are prioritising new video game titles. Those take much longer to make than your typical feature film, so it's clearly going to be a while before we get to enter the DCU in the most interactive way possible.
Talking to DC.com, Gunn offered new insights into how games will factor into plans for "Chapter 1: Gods and Monsters."
"It's not like we're going to have the Superman movie come out and have this Superman game come out," the DC Studios co-CEO explains. "It's more like we'll have the Superman film come out, then maybe two years later, we have the Supergirl movie coming out. So, what's the story in between there?"
"Is there a Krypto game that we can play that comes in between them? Something that's still set in the world with these characters, but is its own thing. We want to give the prominence to games that they deserve."
It's an interesting decision and one that could prove surprisingly divisive. For starters, we're sure voiceover actors won't be pleased about being sidelined for movie and television talent, while everything being set in the same world...well, it runs the risk of creating fatigue among even the most hardcore DC fans.
On the other hand, it's a very exciting, original, concept and one that has the potential to expand the DCU in a way that not even the MCU has managed since launching in 2008.
There are a number of what we're guessing will now be "Elseworlds" games on the way, of course, including Rocksteady's Suicide Squad: Kill the Justice League and Monolith Productions' Wonder Woman.
How do you feel about DC Studios' video game plans? Let us know in the comments section.