EA and DICE have given shooter fans glimpses into the next installment of the Battlefield franchise with recently released Battlefield 3 videos. Fans are excited, to say the least. What we've seen of the game thus far has been amazing, if not breathtaking, thanks to the new Frostbite Engine 2.0.
Industry Analyst, Michael Pachter of Wedbush Morgan, went on record recently during an interview with Industry Gamers to explain why Battlefield 3 will not dethrone Call of Duty. Pachter had this to say in the interview:
There is no prayer that Battlefield 3 will top the next Call of Duty, silly question. EA is trying to gain share incrementally, and I'm sure that if it is a great game, Battlefield 3 will sell 25 - 35% more copies than the last version. It would have to sell around 300% more than the last version to topple Call of Duty.
The question you didn't ask is whether Battlefield 3 will take share; based upon the growing installed base of CoD multiplayer players, it's possible that BOTH games will see higher sales in 2011, so I wonder whether EA will actually "take" share.
Are DICE's competitors getting lazy, as they have publicly stated? Take a look at the most recently released video for Battlefield 3 and decide for yourself...
Things look like they're going to get serious this fall. If Activision slaps a "Call of Duty: Modern Warfare 3" sticker on the next Call of Duty title, does that guarantee that it's going to sell like hotcakes?
Battlefield 3 will be released fall 2011 for the Xbox 360, PS3 and PC.
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