Before the release of Titanfall 2, it was widely reported that sales could suffer due to it reaching stores right between Battlefield 1 and Call of Duty: Infinite Warfare. Since then, predictions from analysts that its performance would be "substantially disappointing" have actually been proven right. While specific numbers haven't been released by EA just yet, you only need to look at the sales charts for proof that it's not doing as well as the first instalment. So, how exactly does the company feel about that?
Talking at a UBS conference in San Francisco, EA CFO Blake Jorgensen said that the company isn't too worried that Titanfall 2 is off to a slow start as they're actually taking a long term view with the title.
"We remind people we're building a franchise with Titanfall, so it's not about the first day of sales or the first week of sales, it's about the long run," he said. "We'll do a lot of things with Titanfall to continue to build engagement. We're going to give away a substantial amount of free extra digital content going into next year. And really build the franchise around people and engaging with the title. Because everyone who has played it just loves it." Will any of that help? Time will tell.
If nothing else, this will probably put publishers off from releasing big titles like this so close together. However, as the marketplace becomes more and more crowded, they may not have a choice...
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