In a very unexpected turn of events Nintendo has suddenly decided to update their Nintendo Game Content guidelines, which are way more Content Creator-friendly than before. Up until now, Nintendo would carefully select which content creators could share Nintendo-related videos through their Partners program.
The problem with the Partners program was that only Nintendo decided what kind of content actually made it online, even evnding their relationship with content creators that criticised some of their games in reviews and other similar videos; which made a lot of YouTubers .
In the recently released statement, Nintendo also let's content creators know that videos containing any kind of Nintendo content will also be able to be monetised, as well as encouraging creators to comment about their products by using any kind of imagery necessary.
Something that is a bit more obvious, although very likely triggered by the recent Super Smash Bros. Ultimate leak, is the fact that the content Nintendo will allow content creators to use can only be of software that has already been released. Were the content creator to upload unreleased content will result in Nintendo claiming their copyright and the video will likely be taken down. Definitely a step in the right direction for Nintendo.
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You may monetize your videos and channels using the monetization methods separately specified by Nintendo. Other forms of monetization of our intellectual property for commercial purposes are not permitted.
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We encourage you to create videos that include your creative input and commentary. Videos and images that contain mere copies of Nintendo Game Content without creative input or commentary are not permitted. You may, however, post gameplay videos and screenshots using Nintendo system features, such as the Capture Button on Nintendo Switch, without additional input or commentary.
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You are only permitted to use Nintendo Game Content that has been officially released, or from promotional materials officially released by Nintendo (such as product trailers or Nintendo Directs).
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If you want to use the intellectual property of a third party, you are responsible for obtaining any necessary third-party permissions.
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You are not permitted to imply or state that your videos are officially affiliated with or sponsored by Nintendo.
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We reserve the right to remove any content that we believe is unlawful, infringing, inappropriate, or not in line with these Guidelines.