Neopets, the nostalgic virtual pet game that has captivated fans for over two decades, is embarking on a bold new chapter. Beginning in April 2025, the brand will partner with Evolution, a U.S. based licensing agency known for its expertise in brand expansion and retail management. The strategic collaboration aims to strengthen Neopets’ presence in the global gaming and entertainment markets, with a strong focus on licensing growth and high-profile brand partnerships.
The announcement follows a record-breaking 2024 for Neopets, which saw its player base triple in size. Daily active users soared to nearly 250,000, while monthly active users climbed past 400,000. These are the highest numbers they have seen in over a decade. The brand also celebrated more than 30 partnerships across various industries, marking a major resurgence in cultural relevance.
Notable recent highlights of collaborations include:
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PhatMojo Blind Box Plushies: The first official Neopets plush line in over 10 years featured beloved characters like Aisha, Shoyru, and Kacheek, quickly becoming bestsellers at major retailers including GameStop and Hot Topic.
“We are excited to partner with Evolution,” said Neopets CEO Dominic Law. “Their deep industry knowledge and experience with licensee acquisition and brand monetization make them an ideal partner. This collaboration will allow us to explore new product categories and create fresh experiences for fans around the world.”
Echoing that excitement, Evolution’s Co-Founder and Chief Revenue Officer Travis J. Rutherford added, “Our mission is to help Neopets navigate today’s ever-evolving licensing space, while unlocking innovative ways to expand the brand’s reach. We’re committed to honoring its rich legacy while also creating dynamic programs that engage both longtime fans and new players.”
With a strong emphasis on the U.S. and Canadian markets, this partnership signals Neopets’ renewed ambition to claim a larger share of the global licensing space. Fans can expect new product lines, exclusive collaborations, and interactive experiences that breathe new life into the world of Neopia throughout 2025 and beyond.
Do you think this partnership will be enough to revive the Neopets brand and bring back up front on the global stage? Let us know your thoughts on the article down below! As always, stay tuned to Gamefragger.com for more video game news!