PLAYSTATION 5: Sony To Emphasise Value Over Price, According To PlayStation CEO Jim Ryan

PLAYSTATION 5: Sony To Emphasise Value Over Price, According To PlayStation CEO Jim Ryan

The PlayStation 5 was finally revealed last week, but its price was not revealed. PlayStation CEO Jim Ryan emphasises that the company will focus on "value as opposed to price".

By JoshBerger - Jun 15, 2020 11:06 AM EST
Filed Under: PlayStation
Source: BBC

One of the things that neither Microsoft nor Sony have yet revealed about their upcoming next generation console is their price point — which has more than a few customers concerned, considering that this is something usually revealed when the consoles themselves are unveiled.

Microsoft has already revealed its next-gen Xbox console, and Sony — just last week, in fact — finally unveiled the PlayStation 5 to the world. Unfortunately, and as mentioned above, Sony didn't reveal the price of the highly anticipated console, and didn't give us an official release date; they reassure players that it will be this Holiday, though.

Another thing that has PlayStation players concerned, is the fact that PlayStation CEO Jim Ryan has previously mentioned that their next-gen console is aiming for value with PlayStation 5, but he also mentions that value doesn't necessarily mean lowest price; leading customers to believe that the console could be too expensive. 

As it turns out, Ryan still hasn't revealed the price of the PlayStation 5, but he does mention that the company will focus on value as opposed to price.

"Conventional wisdom and history show that our business is one of the more recession-proof businesses. But I think this will sharpen our need to ensure that we focus on getting the value equation right. And I emphasise value as opposed to price," revealed Ryan during a recent interview with BBC.

"We must be more attentive than ever before to ensure that the overall value proposition in terms of the console and the games - the range of games, the quality of games, the quantity of games - makes this something that our community aspires towards," Ryan concluded.

This is an interesting way to phrase things, since Ryan has previously mentioned that his — and maybe Sony's — definition of value includes giving customers a proper number of games to enjoy and the overall quality of these.

Ryan's definition of value could well mean that the games on the PlayStation 5 would end up being relatively cheap, but the console itself — while possibly pricier than previous Sony-manufactured consoles — could justify its high price point with the top quality content the developers will end up offering.

The PlayStation 5 is expected to launch this Holiday, so Sony still has more than enough time to reveal the console's price. After last week's presentation, it is a safe bet that price won't really matter, since all of the games — exclusives or not — have already caught the attention of players.

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