Microsoft announced at CES that the Xbox 360 may feature a Blu-Ray player in the near future.
Albert Penello, group marketing manager for Xbox hardware said the console still supports HD DVD, but would gain a Blu-ray add-on if HD DVD fails as a next-generation format.
"It should be consumer choice, and if that's the way they vote, that's something we'll have to consider," Penello told Reuters in an interview at the Consumer Electronics Show in Las Vegas.
"I fundamentally don't think this has a significant impact on Xbox 360 versus PS3," he added.
Microsoft doesn't think that Warner's decision to drop HD DVD in favor of Blu-ray will make a difference in Xbox 360 sales.
"You can't say it's not a bummer, not a setback, but I've seen this battle declared over so many times," Penello said.
"I want consumers to have a voice in this and I think there are a lot of consumers who bought HD DVD who are going to have a say in how this shakes out."
To some, this is old news. In 2006, Microsoft's then Xbox chief, Peter Moore, said a Blu-Ray add-on drive for the console was possible, if consumers favored that format.
It'll be interesting to see what happens. With the adult film industry beginning to release films on Blu-Ray, it may send HD DVD packing, much like it did the Beta back in the Beta vs. VHS days.