Sony and Marvel have organized a meeting of people dressed as Spider-Man to celebrate the recent launch of the Insomniac Games title on PlayStation 4.
The goal: to get the Guinness Record with the largest number of participants, something they have achieved.
The Stockholm Comic Con gathered 547 people in the Spider-Man costume - with the game's design - and Marvel's C.B. Cebulski published a photograph on Twitter confirming the record.
Apparently, the convention really wanted to break this record, it seems they handed out the costume to anyone that was willing to participate. Lucas Vigermyr, one of the participants, confirmed that the people attending got to keep the costume.