Activision has announced that Call of Duty: Modern Warfare 3 has established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision's Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare 2, according to Charttrack and retail customer sell-through information..
"With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment," said Robert Kotick, CEO, Activision Blizzard. "Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according to Major Nelson."
According to Microsoft, Call of Duty: Modern Warfare 3 has also set two new records on Xbox LIVE:
- More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year's 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year's launch day.
- More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
- Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.
The game also set a new franchise mark for the number of simultaneous online gamers playing Call of Duty on PlayStation Network on its first day, and was the best-selling video game launch of all time in North America on Amazon.com and at Best Buy, GameStop, Target and Walmart.
About Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3 is a direct sequel to the previous game in the series, Call of Duty: Modern Warfare 2. In the game's single player campaign Russian Ultranationalist Vladimir Makarov continues his manipulation of Russian Federation forces in their invasion of the United States and Europe. In their way stands characters like Task Force 141 Captain John "Soap" MacTavish, former SAS Captain John Price as well as new playable characters from Delta Force and the British SAS. Engage enemy forces in New York, Paris, Berlin and other attack sites across the globe. The world stands on the brink, and Makarov is intent on bringing civilization to its knees. In this darkest hour, are you willing to do what is necessary.
Release Date: November 8, 2011
Publisher: Activision
Developer: Infinity Ward
ESRB Rating: Mature
Platforms: Xbox 36, PS3, PC, Wii
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