Modern Warfare 3 Shatters Day-One Sales Record
It's official, Call of Duty: Modern Warfare 3 has shattered Activision's own day-one sales record for the biggest entertainment launch in history, plus Activision donates $3 million to the Call of Duty Endowment
Call of Duty: Modern Warfare 3 has become the biggest entertainment launch ever with an estimated sell-through of more than $400 million and more than 6.5 million units in North America and the United Kingdom alone in the first 24 hours of its release. This according to Charttrack and retail customer sell-through information.
This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished. Last year, in North America and the United Kingdom, Activision's Call of Duty: Black Ops had estimated day-one sell-through of $360 million and in 2009, Call of Duty: Modern Warfare 2, set day-one records with estimated sell through of $310 million, according to Charttrack and retail customer sell-through information.
Microsoft has also announced that after two days of the game's release, the number of gamers playing simultaneously on Xbox Live set a new peak concurrency record.
"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for "Star Wars" and "Lord of the Rings," two of the most successful entertainment franchises of all time."
Activision also announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans' organizations across the country since it was conceived by Bobby Kotick in November of 2009.
About Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3 is a direct sequel to the previous game in the series, Call of Duty: Modern Warfare 2. In the game's single player campaign Russian Ultranationalist Vladimir Makarov continues his manipulation of Russian Federation forces in their invasion of the United States and Europe. In their way stands characters like Task Force 141 Captain John "Soap" MacTavish, former SAS Captain John Price as well as new playable characters from Delta Force and the British SAS. Engage enemy forces in New York, Paris, Berlin and other attack sites across the globe. The world stands on the brink, and Makarov is intent on bringing civilization to its knees. In this darkest hour, are you willing to do what is necessary.
Release Date: November 8, 2011
Publisher: Activision
Developer: Infinity Ward
ESRB Rating: Mature
Platforms: Xbox 36, PS3, PC, Wii
Buy Modern Warfare 3
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