EA teased everyone last week by releasing a Michael Bay directed 22 second trailer for Need for Speed The Run. To release the full version of the trailer required 250,000 "points" to be earned by Facebook users. 2 points were given for a "like" and 5 points were given for sharing with other users. Luckily the social/marketing experiment paid off, at least for Need for Speed fans, as the full version of Michal Bay's Need for Speed: The Run trailer has hit, and we've included it below for your viewing pleasure!
"Working with Michael and his company, The Institute (theinstitute.tv), was such an honor. He's known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in Need for Speed The Run. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action," said Jason DeLong, Executive Producer, Need for Speed The Run.
To create this unique promotional spot, Bay spent time playing the game and spoke with the creative production team to get a feel for Need for Speed The Run and the franchise itself, which is known for bringing exhilarating racing action to the forefront of real-life car culture. In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, adding his explosive touch to the blockbuster action already in the game.
About Need For Speed: The Run
It's called The Run. An illicit, high-stakes race across the country. The only way to get your life back is to be the first from San Francisco to New York. No speed limits. No rules. No allies. All you have are your driving skills and sheer determination as you battle hundreds of the world’s most notorious drivers on the country’s most dangerous roads. In Need for Speed The Run, you’ll weave through dense urban centers, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds, all the while evading a relentless police force prepared – and willing – to use lethal force to take you down
Release Date: November 15, 2011
Publisher: Electronic Arts
Platforms: Xbox 360, PS3, PC, Wii, Nintendo 3DS
ESRB Rating: Rating Pending