The Game Boy LEGO set is now available for pre-order ahead of its October release. Nintendo first teased the set back in January, but the announcement lacked details, as well as what the actual product would look like.
Now that the product page has gone live with pre-orders, we have our first official look at the LEGO Game Boy replica, and it doesn't disappoint. The 421-piece set is a near 1:1 scale replica of the original Game Boy system from Nintendo (measuring over 5 in. (13 cm) high, 11.5 in. (30 cm) wide and 1 in. (3 cm) deep) with authentic details such as the +Control Pad, SELECT, START, and A and B buttons. The set also comes with buildable Game Boy Game Pak cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening, which can acutally be inserted into Game Pak slot on the back of the handheld.
No, the games are not actually playable; however, lenticular screens allow you to choose a game screen to display. Alternatively, you can display the standard Nintendo start screen.
The Game Boy LEGO set is priced at a rather affordable $59.99, and is available to pre-order from the LEGO Store and Amazon. It will be released on October 1, 2025.
Celebrating the pre-order availability, Nintendo released a trailer for the Game Boy LEGO set inspired by the original NIntendo Game Boy commercial. You can watch both the LEGO version and the original commercial below.
Considered one of the most iconic gaming systems of all time, the classic Game Boy was originally launched in Japan in April 1989. It arrived in North America in July of the same year, before slowly rolling out worldwide. The Game Boy was a huge success in both Japan and the United States. Fueled by a low price tag, extensive battery life, and impressive game library, the entire stock sold out in the first two weeks in Japan. The system proved to be just as popular in the United States where it sold one million units in just a couple of weeks.
Although the LEGO set is inspired by the original Game Boy, Nintendo would ultimately go on to release numerous iterations of the handheld. In 1998, they launched the Game Boy Color. Combined, the two systems have sold more than 118.69 million units worldwide. The Game Boy currently ranks as the fourth-best-selling console of all time.