Nvidia is preparing another round of price increases for its GeForce RTX graphics cards. According to a report from Taiwan’s Economic Daily News, the company is raising the cost of GPU packages sold to board partners by 20 to 30 percent. This marks the third significant price adjustment since January and is expected to affect the entire current GeForce RTX lineup rather than just the flagship model.
The previous increase in May primarily targeted the GeForce RTX 5090. This latest move is broader. Board partners will now pay nearly a third more for the combination of graphics chip and associated memory. Once existing inventory clears, those higher costs are widely expected to appear in retail prices for consumers.
The main driver is the ongoing surge in graphics memory prices. GDDR costs have been volatile and rising for months, with the broader DRAM shortage projected to continue at least through 2028. Manufacturers themselves are reportedly finding it difficult to forecast final card prices from one month to the next because memory pricing and availability keep shifting.
A concrete example already visible on the market is the Asus TUF Gaming GeForce RTX 5080, which has climbed to around $1,595 on Amazon after previously selling for $1,199 earlier in the year. Similar upward pressure is expected across other models as the new partner pricing takes effect.
Nvidia is not alone. Both AMD and Intel have also raised prices on GPUs and related memory products this year. The same memory constraints have contributed to price increases on devices that rely on similar components, including the PlayStation 5, Steam Deck, and Nintendo Switch 2.
For gamers, the timing is frustrating. The current generation of RTX cards was already expensive at launch for many buyers, and repeated partner-level increases make it harder for prices to settle. With the DRAM situation unlikely to improve quickly, further upward movement remains possible before any meaningful relief arrives from expanded production capacity later in the decade.
As of now, the higher costs have not fully filtered through to every shelf, so some existing stock may still reflect older pricing. Once that inventory is gone, however, shoppers should expect the new partner pricing to show up in the street prices of most GeForce RTX cards. The exact amount will vary by model and board partner, but the overall direction is clear: graphics cards are getting more expensive again.
What are your thoughts on the increase in price? Do you think the bubble will burst eventually? Let us know your answers in the comments below!