Well, the time is finally here and we have finally gotten our very first look at the blue hedgehog in Paramount Pictures'
Sonic the Hedgehog live action movie adaptation.
The news comes from Twitter user Wario64 — the same person that first shared that
controversial legs poster that was revealed back in December — who has found some full-body images of the CGI Sonic that will star in the movie.
Both the first poster and the legs one have been met with controversy due to the character showing slightly more human proportions, which did not bode well with long-time fans of the blue hedgehog.
This new images come from the Hamagami/Carroll website, where they even provided us with a description of this new design in terms of the
Sonic the Hedgehog brand. The link to the site no longer works, however, giving these leaked images some more credibility.
Check it out:
You’d be hard-pressed to find anyone in the world who isn’t familiar with SEGA’s beloved IP, Sonic the Hedgehog. But global reverence does come with a unique price.In creating a licensing and packaging program to be used worldwide and to be applied against targeting multiple audience demographics, it was necessary to strike a balance between staying true to the Sonic brand, while appealing to a global audience, and differentiating from previous Sonic merchandise packaging.
The challenge of creating a global licensing and packaging program targeted to multiple demographics came with several strategic requirements: 1) signal a new modern take on the brand without abandoning its core essence, 2) appeal to a worldwide audience and 3) clearly differentiate from previous merchandising efforts.
Our approach was to create a system that was versatile and modular, so that various Sonic IPs including Classic Sonic, Modern Sonic, Film Sonic, Animation Sonic, and other events couldbe integratingintegrate seamlessly within the baseline packaging look.
Scroll down to see the final established packaging look HCI created for all of the licensed retail products within the Sonic the Hedgehog franchise!