DESTINY 2's Launch Promotion With Rockstar Energy Drinks And Pop Tarts Offers In-Game Gear
Similar to a past promotion with Red Bull, the Destiny sequel will launch with a tie-in promotional campaign with Mountain Dew, Rockstar Energy drinks and Pop Tarts.
Starting some time this month, expect to see special Destiny 2-themed Mountain Dew products on grocery store shelves. Mountain Dew's tie-in appears to be brand awareness only as it appears there won't be any codes to redeem, just specially packaged cans and 2-liters advertising the sequel's launch.
However, Rockstar Energy drink purchases starting on September 1 will offer consumers in-game gear, with additional prizes awarded daily- including a Destiny 2-themed motorcycle. To redeem can codes, go to Destiny2.RockstarEnergy.com. Hopefully gamers who go out of their way to make a purchase will get some beneficial gear that's not just cosmetic.
Specially-marked boxes of Pop Tarts will offer XP Boosts. These also rollout on September 1 and can be redeemed at KFR.com/D2XP.
Destiny 2 launches on September 6 for PS4 and Xbox One before arriving on PC in October.