NHL 09 Ships To Retailers Today

Award winning hockey franchise continues to raise the bar in gameplay and online gaming.

Redwood City, Calif. – Tuesday, September 9, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that NHL 09 has shipped to retailers worldwide on the PLAYSTATION3 computer entertainment system and Xbox 360 video game system from Microsoft. Last year’s winner of seven ‘Sports Videogame of the Year’ awards, the EA SPORTS™ NHL franchise continues to lead the charge with a new Be A Pro mode, a revolutionary online* experience and innovative control additions, while continuing to deliver an unrivaled level of authenticity of the sport.

Step onto the ice in the new Be A Pro mode, and feel what it’s like to be an NHL superstar. Create your player, choose your position and jump onto the roster of your favorite team. Featuring an exclusive license with the primary development league for the NHL, start in the ranks of the AHL and work your way up into the NHL progressing towards your ultimate goal of becoming an NHL legend. The new Performance Tracker will rate your play in over 60 categories, and provide constant feedback to help you improve.

After introducing 3 vs. 3 Online Team Play in NHL 08, NHL 09 expands the concept and introduces the EA SPORTS Hockey League (EASHL). The EASHL features a fully-human controlled 6 vs. 6 online hockey experience, connecting gamers worldwide like never before. Take your created player and join a team with friends, or scout for players online. Play selfish, sloppy hockey and you could find yourself without a team. Play well and you may find other teams looking to acquire your services. Using the same dynamic on-ice view as the Be A Pro mode, each player will have a third person camera putting them right on the ice. With the EASHL you can become the first great name in videogame hockey.

The ground-breaking Skill Stick System evolves in NHL 09 to bring an unmatched level of control on the defensive side of the puck. The all-new Defensive Skill Stick will enable you to sweep your stick 360 degrees to block passing lanes, poke check effectively and introduces stick lifts to hockey videogames. On offense, the Skill Stick adds the one-handed deke to your arsenal of weapons. Players can now make highlight reel plays by having the ability to tap the puck to one hand, and slide it past a sprawling goalie. Take a proven formula, sprinkle on some innovation, throw in a whole new way to play and see for yourself why every EA SPORTS gamer will love NHL 09.

EA SPORTS NHL 08 is the #1 selling hockey game worldwide, and the #1 selling sports game in Canada**. NHL 09 was developed under the EA SPORTS brand by EA Canada in Vancouver, B.C. The game has been rated E10+ by the ESRB and 16+ by PEGI, The game is available for the PLAYSTATION 3 computer entertainment system, and Xbox 360 video game system from Microsoft with an MSRP of $59.99. The PlayStation2 computer entertainment system and PC versions will be available in stores in October with an MSRP of $39.99.


Boston Bruins Will Win Stanley Cup!

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EA Sports NHL 09 has predicted that the Boston Bruins will win the Stanley Cup.
Award winning hockey franchise continues to raise the bar in gameplay and online gaming.
The demo for NHL 09 has hit PlayStation Network, and is scheduled to hit Xbox Live in early September.
EA has announced the worldwide cover athlete for NHL 09, and it's none other than Calgary Flames Dion Phaneuf.

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