Developed from the ground up by Activision’s new Beachhead studio, Call of Duty Elite offers cutting-edge features that significantly enhance the franchises’ multiplayer experience and deliver a new level of social engagement that will unite more than 30 million players worldwide. Additionally, the service will offer exclusive, high-production value, original entertainment programming designed exclusively for the Call of Duty community.
“The average Call of Duty player spends 58 minutes per day playing multiplayer. That is more than the average Facebook user spends per day on Facebook. And yet, right now, there are very few tools to unite and super charge that social community,” said Eric Hirshberg, CEO of Activision Publishing. “Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favourite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes.”
Call of Duty Elite will include several industry-first innovations, and is a key differentiator for this year’s most anticipated game,
Call of Duty: Modern Warfare 3. Elite will offer two-way communication between the service and the game, so that the choices and decisions that players make in Elite through the mobile and web interfaces will affect their in-game experience. The service will be fully integrated into Call of Duty: Modern Warfare 3 and will launch alongside the game on 8th November, 2011 .
“Call of Duty Elite has been tailored for Call of Duty’s diverse base of players – hardcore gamers, casual weekend warriors and even beginners,” added Hirshberg. “Over 7 million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player per year. Of course, the out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is. However, for those players looking for more, Call of Duty Elite will supercharge their experience.”
Many key features of Call of Duty Elite will be available to Call of Duty players free of charge. Additionally, for players who want to up their game, Call of Duty Elite will offer a premium membership with a wide range of state-of-the-art services, exclusive entertainment programming and all-inclusive game content for less than the cost of any comparable online entertainment service currently in the market.
The service will be accessible on a number of platforms - via web browsers, mobile devices, through game consoles and within the game interface itself - so that players can connect with Call of Duty Elite whenever and wherever they want.
Call of Duty Elite will launch this autumn with Call of Duty: Modern Warfare 3. However, to test the scale of the service, Activision will hold a public beta this summer for Elite with
Call of Duty: Black Ops.