Ubisoft Chief Creative Officer Explains Why The Publisher Is Not Targeting Younger Audiences

Ubisoft Chief Creative Officer Explains Why The Publisher Is Not Targeting Younger Audiences

When someone says Ubisoft, you probably think about Assassin's Creed or Watch_Dogs, but there was a time when the studio was best-known for its work on Rayman and Ubisoft's Creative Head explains the change...

By someguy - Oct 02, 2018 06:10 AM EST
Filed Under: Rayman Raving Rabbids
Source: Game Informer
If you're an older gamer and enjoy good platformers, you probably wonder what's exactly going on with the Rayman series. The last major game in the series (that made Ubisoft famous in 1995), Rayman: Legends, launched five years ago and despite its production values and universal praise, it failed to become a major hit among players and Ubisoft chief creative officer Serge Hascoet explained why the publisher is not focused on younger audiences anymore in an interview with Game Informer.

"It's not our will not to go there. We have some games designed for younger audiences, but when we do Rayman or games like that, we don't sell as much as Assassin's Creed," Serge Hascoet said. "The team wants to be successful and sell millions, and we have more success with the more adult-rated titles. Still, we have brands like Child of Light, Rayman, Rabbids, and Mario + Donkey Kong, so we have plenty of them." Interestingly enough, Mario + Rabbids Kingdom Battle was Ubisoft's best-reviewed game of 2017.

Still, Ubisoft doesn't forget about younger players and will launch fancy Starlink: Battle for Atlas on the 16th of October and the rumor says that Ubisoft Montreal is working hard on a Child of Light sequel. The company has found success in the "adult" segment and it's hard to discuss with hard sales facts, but it's nice to hear that Ubisoft doesn't forget about players - no matter how young they are.



Michel Ancel, the celebrated creator of Rayman, Beyond Good & Evil, and the Raving Rabbids, returns to unleash his innovative creativity on this new entry into the Rayman franchise. When Rayman, Globox, and the Teensies discover a mysterious tent filled with captivating paintings, they are suddenly transported to a series of mythical new worlds! Join them as they run, jump, and slap their way through each world to get home, save the day, and discover the secrets of the legendary paintings!
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