The God of War ad was shown at an NBA match between the Golden State Warriors and the Spurs at the Oracle Arena, in Oakland. During halftime, thousands of fans were treated a great surprise.
Sony transformed the court into a massive screen to showcase a scene featuring Kratos and his son Arteus, fighting Norse mythological monsters.
Sony is certainly becoming creative with their promotional material, it'll be interesting to see how they will advertise their other upcoming titles.
Check out the full ad down below:
God of War is set to release April 20, for the PS4.